
Gemini is Google's AI assistant for chat, research and image and video creation, built into Android, Chrome, Gmail and Docs. It's free with a Google Account, and paid Google AI plans bundle higher limits with Google One storage.
Gemini at a glance
Made by | |
|---|---|
Price | Free; paid from $4.99/month |
Platforms | Web, Android, iOS, desktop app, Chrome |
Best for | People already living in Google's apps |
Key features
Gemini 4 models, including Gemini 4 Argon, Hydrogen and Carbon depending on plan.
Gemini Live voice and camera conversations.
Deep Research, Canvas and Gemini Notebook.
Image generation (Nano Banana) and video generation, plus the Google Flow studio.
Gemini inside Chrome, Gmail, Docs and other Google apps.
Gemini pricing
Plan | Price | Notes |
|---|---|---|
Free | $0 | 15 GB storage |
Google AI Plus | $4.99/month | 2x Free usage, 400 GB |
Google AI Pro | $19.99/month | 4x Free usage, 5 TB |
Google AI Ultra | From $99.99/month | $99.99 (5x Pro) or $199.99 (20x Pro), 20 TB+ |
Gemini Enterprise | From $21/seat/month | For businesses |
What to know
Limits refresh every five hours until you hit a weekly cap; AI credits extend usage.
Prices vary by country.
Our take
Gemini's edge is where it lives. If you use Gmail, Docs and an Android phone, it's already one tap away, and Google AI Pro is strong value because it also covers 5 TB of storage. Ultra is for power users who need the top models and video tools.
Gemini alternatives
ChatGPT: the most complete all-round assistant.
Claude: strong writing and coding.
Microsoft Copilot: the pick for Microsoft 365 users.
Frequently asked questions
Is Gemini free?
Yes, with a Google Account, including image generation, Deep Research, Gemini Live and Canvas.
Which plan is best value?
Google AI Pro at $19.99/month, which pairs 4x Free usage with 5 TB of storage.
Facts checked against Google's official subscriptions page on November 13, 2026 (US prices). Prices change often, so confirm on Google's site.
Want four AI tools like this every weeknight? Subscribe to World of AI for free. Browse more in our AI Tools directory.