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Meta AI is Meta's free AI assistant, available on the web, in its own app and inside WhatsApp, Instagram, Facebook and Meta's AI glasses. Optional Meta One plans add more room for image and video generation.

Meta AI at a glance

Made by

Meta

Price

Free; Meta One from $7.99/month

Models

Meta's Muse Spark family

Where

meta.ai, Meta AI app, WhatsApp, Instagram, Facebook, AI glasses

Key features

  • Multi-step task planning you can steer in real time.

  • Email and calendar connections, daily briefings and slide creation.

  • Image and video generation with Muse Image and Muse Video.

  • Web research that draws on papers and creator posts.

Meta One pricing

Plan

Price

Meta AI

Free

Meta One Core

$7.99/month

Meta One Premium

$19.99/month

Creator and business bundles

From $14.99 to $499/month

What to know

  • The newest agent features launched in select markets first.

  • Meta One pricing varies by region, app and account.

  • Muse, Meta's separate personal-agent app, is a different product.

Our take

Meta AI's advantage is reach: billions of people already have it inside WhatsApp and Instagram. It's a convenient everyday helper; pay for Meta One only if you generate lots of images or video.

Meta AI alternatives

Facts checked against Meta's official newsroom and Meta AI pages on November 13, 2026.

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